This campaign #ridewhenyoubuy was created by 4 seniors for Ms. Terri Knight's Public Relations Campaigns course.
Our client we chose was Pernod Ricard an international liquor & spirits distributor. We came up with a CSR initiative to prevent drunk driving. We suggested that they partner with a ride service and offer a free ride coupon with the purchase of one of the Pernod Ricard brand liquor bottles.
We also planned a launch event. The details of the budget and contact list are included in the report. The report also includes an executive summary, client analysis, situational analysis, SWOT analysis, campaign logo and recommendations.
Class: Public Relations Campaigns Date: Spring 2017